Mahek's Atelier
The state of the art cooking studio in Mumbai
The Brief
Mahek’s Atelier is a state-of-the-art studio for aspiring chefs, located at Lokhandwala Complex, Andheri West, Mumbai. They offer more than 60 short courses in Culinary, Bakery and Confectioneries. They also offer diplomas for students who wish to enrol for long-term professional courses.
Live Pages has been handholding Mahek’s Atelier as their Digital Marketing Agency to expedite a business model that is totally targeted towards online audiences.
The Challenge
Was to design and develop as many online channels as to generate enquires that a minimum of 25 students per day should enrol for short courses and at least 5 per week for long term diploma courses. The concept of a cooking studio being very new, it was not easy to put a plan that would start generating enquires right away.
The Plan
After researching over the internet we proposed the following
A simple and elegant logo to impress global audiences, An easy to use, informative website, Creatively designed branding material, Setting up of all social channels, Offline PR activities, Budgeting of Online Marketing Spends, Organic Search Optimization, Setting up of Help Desk, Branded Packaging, Content Development, Product Photography, Promotional Videos, Influencer Marketing, Events & Sponsorships, Studio Walkthrough’s.
Tasks Handled
| Complete Project Planning and Documentation | Design Integration (UI/UX) | Complete Backend and Frontend Development |
| Payment Gateway Integration | SMS Gateway Integration | Photography & Videography |
| Packaging Material Designing |
Technology Applied
| Website Development | PHP, Joomla, VirtueMart, jQuery, CSS3, HTML5 | |
| Backend Development | MySQL |
Features Implemented
| Content Management System | Course Management | Online Payments |
| Cash On Delivery | Notifications |
The Result
Mahek’s Atelier is now a landmark for many who have visited the studio. The website and social channels setup by Live Pages have been appreciated by many and a lot of footfall is happening resulting in business opportunities. We have helped the studio get noticed not only by individuals by also corporates and families who are approaching for conducting events and get togethers.
